Neon Sets 36-Hour Screening Of ‘It Ends’ At NYC’s Metro Private Cinema With Payouts For Sticking Around
Source: Deadline
The latest from the backlot:
Alex Ullom’s debut feature It Ends will run on a 36-hour loop at NYC’s Metro Private Cinema in what Neon’s calling a theatrical endurance challenge timed to the release. The film has an 87-minute run time, so that’s about 25 showings.The unique marketing move offers escalating cash payments to audience members based how long they […]
Details are currently emerging on this development.
Production Insight
- Phase: Principal photography
- Studio/Network: Independent / Undisclosed
- Project: Undisclosed
Why It Matters
With the principal photography phase now confirmed, crew and vendor allocation becomes the immediate next priority.
This development signals continued activity in the principal photography sector, affecting scheduling and resource allocation for teams involved.
Originally reported by Deadline →